AI Insights · Timothy · April 2023
Top 5 Photo and Video Apps on iOS in New Zealand: Q1 2023 Performance
Discover the performance trends of the top 5 photo and video apps on iOS in New Zealand during Q1 2023, including weekly downloads, revenue, and active users.
During the first quarter of 2023, the top 5 photo and video applications on iOS in New Zealand have shown varying performance trends. Here's a closer look at YouTube: Watch, Listen, Stream, Canva: Design, Art & AI Editor, Snapchat, Google Photos: Backup & Edit, and Splice - Video Editor & Maker.
YouTube: Watch, Listen, Stream experienced a notable decline in weekly downloads, starting at around 9.6K in late December and dropping to approximately 5.5K by the end of March. Weekly revenue also showed a downward trend, peaking at $48.8K in late December and falling to about $33.7K by the end of the quarter. However, weekly active users remained relatively stable, fluctuating around 1.9M throughout the quarter.
Canva: Design, Art & AI Editor saw a consistent increase in weekly revenue, peaking at approximately $8.3K in late February. Weekly downloads fluctuated slightly, ranging from around 1.1K to 1.8K. The app maintained a steady number of weekly active users, hovering around 15.5K by the end of March.
Snapchat showed a mixed performance in weekly revenue, with a peak of $9.1K in early January and stabilizing around $6.8K towards the end of March. Weekly downloads saw a decline, starting at approximately 6.3K in late December and dropping to about 4.2K by the end of the quarter. However, the app's weekly active users demonstrated a steady increase, reaching approximately 735K by the end of March.
Google Photos: Backup & Edit experienced a steady weekly revenue trend, peaking at around $6.7K in late February. Weekly downloads remained relatively stable, fluctuating between 2K and 3.3K throughout the quarter. Weekly active users showed slight fluctuations, stabilizing around 85.4K by the end of March.
Splice - Video Editor & Maker saw a steady weekly revenue, peaking at about $5.5K in mid-January and ending the quarter at approximately $4.2K. Weekly downloads showed a slight decline, starting at around 577 and dropping to about 382 by the end of March. Weekly active users remained relatively stable, fluctuating around 3.6K.
These insights into the performance of the top 5 photo and video apps on iOS in New Zealand during Q1 2023 are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
